Monday, July 23, 2007

Acura Dealers Treat Customers Well

Acura dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index(SM) Auto Industry Study, an industry-first study that measures how consumers are treated when shopping for a new car, SUV or truck. The survey covered the customer service regardless of whether or not the perspective buyer actually purchased a vehicle. The independent study evaluated and benchmarked shopping experiences at 1,592 mdealerships nationwide, representing all major brands. Following Acura were Land Rover, Saturn, Jaguar, Volkswagen, Nissan,and nineteen other brands at or above the industry average. Twelve brands finished below industry average.

Acura dealers were ranked consistently among the top brands for most of the 50+ sales process aspects evaluated by the study, and ranked first for giving prospects compelling reasons to buy from their specific dealership. Other brands led the industry in different areas. For example, Land Rover salespeople were most likely to provide a "walk-around" showcasing product features and benefits, and were also most likely to offer a brochure. Saturn salespeople were most likely to offer a test drive, and to provide compelling reasons to buy now. Jaguar salespeople were most likely to mention financing options. Lexus salespeople nearly always -- 98% of the time -- asked for contact information. BMW salespeople were most likely to appear responsible for setting the sales price themselves.

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