Art Osborne, Acura Designer, Explaining the 2009 TL

Art Osborne, Acura designer from the Torrence, Cali., studio does a walk around explaining the design of the 2009 TL. Describing the "keen edge dynamic" philosophy used to fuse together high tech machine with human emotion.

2008 Acura MDX "Unfolding" Commercial

I think this is one of the cooler Acura commercials.

Acura's Largest Media Campaign To Date

The effort, via RPA, Santa Monica, Calif., includes a series of five 30-second TV spots that elaborate the idea that the TL is the most powerful Acura ever built. With their focus on metaphors of power and strength and design, the art-house ads diverge from previous Acura ads that were rich in computer graphics and focused on in-car technology.

The effort--comprised of five TV spots, with three starting now and two later--elaborates the power theme with creative that shows slow-motion video of an object impacting and crashing through a barrier, then emerging as the TL. One shows a bullet entering a bottle and smashing through the back of it with voiceover saying: "Precision is power"; another shows a fist smashing through a board with a "Strength is power" message. And one shows a diver leaping from a board and entering the water, and proclaims: "Grace is power."

An agency representative says the brand did not have to hammer the high-mpg message because consumers associate the brand with high fuel economy. "At the same time, the Acura target audience is buying vehicles for different reasons. The theme of 'Power' communicated throughout the campaign doesn't just refer to horsepower," she says.

[Source] MediaPost.com

2008 Acura TSX Commercial

[Commercial] Acura TSX - "Windows"

Featuring the re-styled 2006 Acura TSX.

[Video] Honda Legend (a.k.a Acura RL) Commercial

[Video] Acura RL Introduction

Acura Commercial during 2007 Super Bowl Video

The Indianapolis Colts beat the Chicago Bears, 29-17, in Super Bowl XLI. This Super Bowl was know for:

* First Super Bowl with a team coached by an African American, let alone both teams being coached by one: Tony Dungy (Colts) and Lovie Smith (Bears).

* For the first time in Super Bowl history, the game was played in the rain, which had a huge impact on the game, contributing to fumbles, bad snaps, and dropped passes.

* First Super Bowl to have a touchdown run in on the opening kick off (Devin Hester, Bears).

[Video] Acura Advancing Life Commercial

[Video] Acura TSX Commercial.

I have a TSX and I have to admit, I never saw this Acura TSX commercial before!