Thursday, October 25, 2007

Acura Teaming Up With Wall Street Journal

The Wall Street Journal Digital Network announced the launch of an interactive program developed for Acura's Innovation for Life campaign. "Acura customers are, by nature, early adopters of technology and innovation," said Jenny Howell, manager of interactive marketing for American Honda Motor Co. "The Innovations for Life campaign highlights transformative technologies that enhance the lifestyles of consumers every day, much like the technologies in Acura vehicles."

The first week's Innovations for Life topic will focus on new technologies for weather and hurricane forecasting; subsequent topics will include emerging trends in travel, entertainment, telecommunications, consumer products, sports and health. Users will be able to add their comments to the topic pages and interact with other like-minded readers; a selection of this user-generated content will later run as part of the Acura display ad units across the WSJ Digital Network of sites.

For the "special" Acura section of the WSJ:

[Source] The Wall Street Journal Digital Network

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