Acura in Russia in 2008

Honda Motors Co Ltd. plans to sell Acura luxurious sedans in Russia as of 2008. The company will open ten offices in Russia’s biggest cities, including Moscow and St. Petersburg. According to the Nikkei weekly, Honda will market its executive and sports brands – Acura RL, Acura RDX, Acura MDX and Acura TL. The Acura brand is currently being sold in the United States, Canada, China and Mexico.



At present, Honda has 30 shops in Russia. In 2006 the sales level snowballed by 77 percent to 15,723 cars as against 2005. In January-June, sales more than doubled to 13,616 cars. Honda Motors Co Ltd forecasts that in 2010 it may increase sales by six-fold as against 2006 to 100,000 cars a year. The Japanese business newspaper cites statistics proving that in 2006 Russians bought 1.8 million of new cars, while this year this figure may go up by 10-20 percent.

[Source] itar-tass.com