Monday, January 10, 2011

Biggest Reason Buyers Reject Acura - Styling

"J.D. Power reports that exterior styling is the number one reason new car shoppers are rejecting the marque, followed closely by Acura's interior styling." - AutoBlog

Why am I not surprised? Acura should know they have a problem if dealers have to paint the grill to the current generation TL to make it more appealing to consumers. Instead of taking that as a sign, Acura puts the ugly grill on ALL their cars. I actually liked the MDX's old grill.

The problem with Acura's current interior styling is that it is way too "button happy." I had the hardest time locating the HVAC (fan) controls while driving a 2010 Acura TSX loaner from the dealership. It definitely felt good to be back in my 2005 Acura TSX.

Acura needs better stylists.

1 comment:

Anonymous said...

I can definitely see it as somewhat polarizing but the only off putting one would be the TL ...

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