Monday, September 29, 2008

6-Speed Manual for 2010 Acura TL

The availability of a 6-speed manual transmission for the 2010 TL SH-AWD® represents the first time Acura has ever paired its acclaimed Super Handling All-Wheel Drive™ system with a manual gearbox. In addition, the new close-ratio 6-speed manual transmission is approximately 110 lbs lighter than the Sequential SportShift automatic transmission to further benefit acceleration, braking and cornering.

The 6-speed manual transmission is an all-new design that is substantially stronger than the previous generation TL manual transmission. In addition to using a more rigid aluminum case and heavier-duty internals, the new manual transmission employs precisely selected gear ratios based on the characteristics of the TL's new 3.7L V-6 engine and SH-AWD® drivetrain. New gear synchronizers deliver improved shift accuracy and feel, and a short-throw shifter assembly generates confident shifting combined with low shift effort.

Acura engineers also designed an entirely new clutch system for the new 6-speed manual transmission to withstand the TL's robust power output while also improving modulation for noticeably easier use. The new self-adjusting, dual-mass clutch delivers extremely constant pedal effort throughout the entire stroke of the pedal. By keeping the effort linear, the driver has improved feel that results in better clutch interaction.

The TL SH-AWD® 6MT has a specially calibrated Hill Start Assist system that helps prevent the vehicle from rolling backwards when the driver switches from the brake to the accelerator while stopped on a hill. When the road incline exceeds an 8-degree threshold and the vehicle is fully stopped, Hill Start Assist automatically activates. When Hill Start Assist is active, the brakes automatically hold for one second as the driver's foot transitions from the brake to the accelerator pedal. The brakes are automatically released when the vehicle begins to move forward.

The addition of a manual transmission, an all-new clutch system and suspension changes yield an 88 lb. reduction in overall vehicle weight. The weight reduction not only delivers improved performance, but also generates a more favorable front/rear weight bias. Compared to an automatic transmission equipped TL SH-AWD®, the 6-speed manual version improves weight distribution by 1-percent thus generating a 58/42 ratio versus the 5AT's 59/41 ratio.

[Source] HondaNews.com

Sunday, September 28, 2008

Art Osborne, Acura Designer, Explaining the 2009 TL

Art Osborne, Acura designer from the Torrence, Cali., studio does a walk around explaining the design of the 2009 TL. Describing the "keen edge dynamic" philosophy used to fuse together high tech machine with human emotion.

2008 Acura MDX "Unfolding" Commercial

I think this is one of the cooler Acura commercials.

Saturday, September 27, 2008

Acura's Largest Media Campaign To Date

The effort, via RPA, Santa Monica, Calif., includes a series of five 30-second TV spots that elaborate the idea that the TL is the most powerful Acura ever built. With their focus on metaphors of power and strength and design, the art-house ads diverge from previous Acura ads that were rich in computer graphics and focused on in-car technology.

The effort--comprised of five TV spots, with three starting now and two later--elaborates the power theme with creative that shows slow-motion video of an object impacting and crashing through a barrier, then emerging as the TL. One shows a bullet entering a bottle and smashing through the back of it with voiceover saying: "Precision is power"; another shows a fist smashing through a board with a "Strength is power" message. And one shows a diver leaping from a board and entering the water, and proclaims: "Grace is power."

An agency representative says the brand did not have to hammer the high-mpg message because consumers associate the brand with high fuel economy. "At the same time, the Acura target audience is buying vehicles for different reasons. The theme of 'Power' communicated throughout the campaign doesn't just refer to horsepower," she says.

[Source] MediaPost.com

Tuesday, September 16, 2008

The 2009 Acura TL will cost...

For the first time ever in an Acura vehicle, the newly redesigned TL will be available with a choice of two different VTEC® engines while also offering both front wheel-drive and all-wheel-drive (TL SH-AWD®) models.

MSRP pricing for 3.5-liter V-6 equipped TL = $34,955 (w/ Tech Package = $38,685).

MSRP pricing for the 3.7-liter V-6 powered TL SH-AWD® = $38,505 (w/ Tech Package = $42,235) In addition, the TL SH-AWD® with Technology Package is also available with an exclusive 19-inch alloy wheels and high-performance summer tire package for an MSRP of $43,235.

Destination and Handling of $760 remains unchanged and is not included in the MSRP.

Monday, September 1, 2008

Acura to Enter LMP1 Class in 2009 ALMS

Acura Motorsports will enter the LMP1 class in the 2009 American Le Mans Series.
Acura's entry into the most powerful and technically advanced division in ALMS will feature two Acura ARX-02a prototype sports cars developed by Honda Performance Development (HPD).
De Ferran Motorsports and Patrón Highcroft Racing will campaign the new Acura LMP1 cars, which are being designed in concert with Wirth Research in England. Testing of the new Acura LMP1 cars is scheduled for November.
Acura will also continue in the LMP2 category with the Lowe's Fernandez team competing on the 2009 ALMS tour.
Acura entered sports-car racing in 2007 by fielding Acura-powered LMP2 prototype cars on Michelin tires for Andretti Green Racing, Highcroft Racing and Lowe's Fernandez Racing in the 12-race ALMS series. The three-car contingent marked the first factory motorsports program in Acura's 20-year history. De Ferran Motorsports was added to the Acura lineup in 2008.
In the past year and a half, the Acura machines, with 3.4-liter, V-8 powerplants, have scored five LMP2 class victories, as well as an overall win by Patrón Highcroft Racing and drivers David Brabham and Scott Sharp earlier this year at Lime Rock Park. Acura cars also have recorded four overall pole positions.
"Since launching the Acura American Le Mans Series program in 2007, our goal has always been to compete at the highest level of sports-car racing," said John Mendel, Executive Vice President of Auto Operations for American Honda Motor Company, Inc. "The LMP1 class of the American Le Mans Series represents the pinnacle of sports-car racing in this country, from both a competitive and technological standpoint. As we prepare to elevate Acura to Tier One status among luxury road cars, we feel it only appropriate to make this move to the uppermost level of American Le Mans Series competition, as well."
The Acura Motorsports program featured the first racing engine and chassis primarily designed and developed by HPD, Honda's wholly-owned racing subsidiary. It also marked the first time HPD had taken on concurrent motorsports programs in both the American Le Mans Series and the IndyCar Series.
"This is the logical next step in our business plan," said Erik Berkman, HPD president. "The Acura sports-car program has energized HPD's associates and met numerous objectives during its first two seasons of American Le Mans Series competition. We feel we are fully prepared to take on this new challenge."
De Ferran returned to active competition this year by forming de Ferran Motorsports, with the former Indy 500 winner and multiple series champion serving as both driver and team owner. The legendary Brazilian racing figure recently served as Sporting Director for the Honda Formula One racing team before establishing his new ALMS team. De Ferran and young star Simon Pagenaud have driven the No. 66 Panasonic ELS Surround Acura ARX-01b in five races this season.
"I am delighted with our team's relationship with Acura and my longstanding involvement with Honda," said de Ferran, "and we have taken another important step with this new announcement. We are a young team, but de Ferran Motorsports has a great depth of experience and talent within its ranks. We are driven to produce a contending Acura Motorsports sports-car program. We look forward to the challenge competing in the LMP1 class and putting Acura at the forefront of American Le Mans Series racing."
The Patrón Highcroft Racing team, owned by team principal Duncan Dayton, has been the most successful of the Acura entries in 2008, taking the overall and LMP2 win at Lime Rock in July and LMP2 class victories at Long Beach, Road America and Mosport, Ontario, Canada. Brabham and Sharp drove the No. 9 Patrón Highcroft Racing Acura ARX-01b to all four victories. Brabham, the only ALMS driver ever to win in all four series classes, has won overall poles at Houston last year and Lime Rock this season for the team.
"Our relationship with Acura and HPD has been extremely beneficial to Highcroft Racing and we are proud to have been chosen as a part of Acura's new LMP1 program in 2009," said Dayton. "We have had a very collaborative effort with Acura, HPD and Wirth Research over the past two seasons. We started with a good business plan and have been competitive throughout our ALMS program. Adding Patrón as our major sponsor strengthened our Acura program, and we have had a very successful 2008 campaign. Now, moving to the LMP1 class, we expect to continue the progress that we began two years ago. The 2009 season will be exciting for Acura and the Patrón Highcroft Racing team."
Lowe's Fernandez Racing campaigns the No. 15 Lowe's Acura ARX-01b prototype with drivers Adrian Fernandez and Luis Diaz of Mexico. Lowe's Fernandez Racing, formed in the fall of 2000 by Fernandez and motorsports veteran Tom Anderson, is in its seventh year of competition, and the team has claimed victories in the Champ Car (CART), IndyCar (IRL) and Grand-Am Series.
"We have had an outstanding sports-car program with Acura the last two years," said Fernandez. "We started with the Lola chassis and the move to the Acura car was a great improvement for our Lowe's Fernandez team. Now, we will concentrate on racing for the LMP2 point championship, as well as winning many races. Our luck hasn't been with us as much as we would like. But our association with Acura has been outstanding and we are pleased to be continuing our relationship. We want to be right in the thick of the LMP2 title chase in 2009."
Acura's racing operation reflects the manufacturer's position as a leader in automotive performance and technology, and the American Le Mans Series provides an arena for competition against other car makers in the tough sport of endurance racing. Acura Automobile Division was launched on March 27, 1986. The prestigious marque, based in Torrance, Calif., has established a number of automotive firsts, including the first all-aluminum production car (NSX) in 1991. Acura offers premium performance vehicles from more than 260 U.S. dealers.
Honda Performance Development (HPD) was founded in 1993. Located in Santa Clarita, Calif., HPD is the technical operations center for Honda and Acura's high-performance racing cars and engines. HPD coordinates Honda's participation in the IndyCar Series and Acura's activities in American Le Mans Series.
[Source] Hondanews.com

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