The effort, via RPA, Santa Monica, Calif., includes a series of five 30-second TV spots that elaborate the idea that the TL is the most powerful Acura ever built. With their focus on metaphors of power and strength and design, the art-house ads diverge from previous Acura ads that were rich in computer graphics and focused on in-car technology.
The effort--comprised of five TV spots, with three starting now and two later--elaborates the power theme with creative that shows slow-motion video of an object impacting and crashing through a barrier, then emerging as the TL. One shows a bullet entering a bottle and smashing through the back of it with voiceover saying: "Precision is power"; another shows a fist smashing through a board with a "Strength is power" message. And one shows a diver leaping from a board and entering the water, and proclaims: "Grace is power."
An agency representative says the brand did not have to hammer the high-mpg message because consumers associate the brand with high fuel economy. "At the same time, the Acura target audience is buying vehicles for different reasons. The theme of 'Power' communicated throughout the campaign doesn't just refer to horsepower," she says.
Saturday, September 27, 2008
Acura's Largest Media Campaign To Date
Subscribe to: Post Comments (Atom)
Acura TL Power Steering Moans or Whines TSB: 07-060 Applies To: 2004-07 Acura TL (ALL) SYMPTOM A moan or whine is heard when turn...
This is straight from the Winter 2008 Acura Style magazine: "Acura's Client Services (ACS) has thoughts on ill-advised owner att...
VTEC.net has up some photos of a super camo-ed compact SUV that they are speculating to be the 2013 Acura RDX.
AFFECTED VEHICLE: 2005 - 2008 Acura RL BACKGROUND: Unexpectedly high heat deterioration and bending stress can cause the power steerin...
In advance of the market launch of the highly anticipated next generation Acura NSX, the engineers leading the supercar's development s...
SYMPTOM The HandsFreeLink (HFL) system doesn’t work, and the battery sometimes won’t start the vehicle. APPLIES TO 2007-08 TL (ALL) 200...
Currently Applies To: ’04–08 TL Got a vehicle with a faded or blotchy dashboard? The likely cause is the compatibilizer material in the da...
TSB 04-002: (2003 MDX) Creaking From the Headliner TSB 04-003: (2001-2002 MDX) Idle Fluctuation With DTC P1129 TSB 04-007: (2003-2004 ...
The new $15 million Acura Design Studio officially opened its doors today, assuming a key role in the development of new concepts and desi...
So it happened, my alternator died leaving me dead on the road in the rain last Thursday, February 6, 2014. My day started out normal, wake ...
Post a Comment