Acura Enters the Metaverse with Integra NFT and First-Ever Virtual Auto Showroom.
- Acura launches limited edition Integra NFT; first 500 customers to reserve a new 2023 Acura Integra at Acura.com/Integra-Reserve have opportunity to claim NFT
- Exclusively designed by 3D artist, Andreas Wannerstedt
- Reservations for the 2023 Acura Integra open at 10am PDT March 10, 2022
- Acura will be the first automaker to open a digital showroom in the metaverse on March 22
- Integra mixed media campaign and immersive metaverse experience runs throughout March college basketball national tournament
Acura Integra NFT
In celebration of Integra’s return to the Acura lineup today, the brand dropped its first NFT, with the opportunity available to the first 500 customers who reserve their vehicle. Once a customer reserves a 2023 Acura Integra, they will have the chance to claim their base NFT, which will upgrade into a unique Integra NFT upon delivery of the customer’s purchased 2023 Acura Integra vehicle. The unique Acura NFT will feature the surreal textures and colors Wannerstedt is known for, and each will be a unique artistic representation of the next gen Integra.
In celebration of Integra’s return to the Acura lineup today, the brand dropped its first NFT, with the opportunity available to the first 500 customers who reserve their vehicle. Once a customer reserves a 2023 Acura Integra, they will have the chance to claim their base NFT, which will upgrade into a unique Integra NFT upon delivery of the customer’s purchased 2023 Acura Integra vehicle. The unique Acura NFT will feature the surreal textures and colors Wannerstedt is known for, and each will be a unique artistic representation of the next gen Integra.
Acura Virtual Showroom in the Metaverse
In a first for an automaker, the Acura of Decentraland digital showroom housed in the metaverse at www.acuraverse.com will open to fans on March 22. Visitors can:
- Tour the Acura virtual showroom while exploring the new 2023 Integra and key vehicle features, including a powerful turbocharged engine and six-speed manual transmission.
- Browse the new Integra wearable collection, also created in collaboration with NFT artist, Wannerstedt.
- Play the Acura exclusive racing game, “Beat That” and explore other interactive rooms and activities.
Visitors are not required to have NFT ownership for entry to the Acura of Decentraland digital showroom when it opens in conjunction with the first-ever metaverse fashion week.
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