Wednesday, November 29, 2006

“Acura/Honda Pass BMW in Resale Value”

If you have the Wall Street Journal, you can read the article here, else here are the highlights:
“Sister brands Honda and Acura topped the latest list of vehicle brands with the best resale value — an important measure for upscale car buyers — edging out longtime leader BMW.”
“Kelley Blue Book expects Honda and Acura’s latest vehicles to retain nearly 56% of their original retail price in five years. VW and BMW/Mini vehicles trail by less than a percentage point. By contrast, vehicles with low resale values retain just 18% to 24% of their original prices.”
“A good resale value can improve the perception of a brand; the nameplates that have strong resale values, like Honda and Toyota, have been gaining market share in the U.S. For car shoppers, a strong resale value reduces the total cost of ownership for a vehicle, as an owner can get more for the vehicle when it is resold. But strong resale values also tend to push up lease rates, making some brands less affordable.”
Here’s CNNMoney’s version on car resale value. Highlights below:
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